Males Most Susceptible to Scams

According to the BBB Scam Tracker Annual Risk Report, Males are the most susceptible to 7 of the top 10 scams they studied. While I think the reports on scams are hard to pin down because from what I’ve witnessed, many people that have been exploited didn’t even recognize it. This report summarized over 32,000 scam reports reported to the BBB with the top scam being home improvement. It might just be that more males report being taken advantage of than females.


The reality is that there are too many people that make a living by cheating others out of their money. The best way to combat these concerns is to start thinking about how you can protect yourself from becoming a victim. One of the ways I suggest to clients when they find out they were taken advantage of is to reflect back on the offer. Was it too good to be true?  Should an offer for something free require your credit card? Did your gut hurt because you felt pressured into making a decision?

I know it seems silly to suggest using your stomach as a guide, but most often our basic human instincts still exist to protect from all kinds of trouble. Suggested. 

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